Let’s start with a statistic. As of the end of 2018, there are approximately 339.8 million registered domains worldwide. That’s quite a lot, to say the least. Although a little overwhelming, it’s an accurate representation of how competitive the online space is.
As a start-up, your name has so much to do with your brand, your marketing, and in turn, your customer acquisition. It’s your identity.
Your start-up’s domain name is just as important because it is an extension of your online brand and it is how your customers remember you and find you online. Once you’ve chosen one, it is quite difficult to change, as you become known for this domain name.
So how do you stand out? What exactly makes for a great start-up domain name? Well firstly, it’s got to be relatively short, easy to type, and easy to remember, but it’s also got to be unique, relevant, meaningful, and memorable. It also needs to sum up who you are. As in, encapsulate your services or product.
Don’t let it intimidate you, it’s actually an exciting process – a step towards establishing your authenticity. Now, let’s break that down even more.
It must relate to your brand
Your domain name needs to reflect the name of your start-up. This doesn’t necessarily mean that it needs to be the full name of your start-up, especially if you have a long name.
Don’t overthink it, there should simply be a connection between the two. Because you may not have the massive brand recognition that companies like Apple.com or Amazon.com have, you should avoid any extreme changes from your start-up name to your domain name so that your customers or future audience can easily identify you.
This means avoiding acronyms that don’t make any sense. For instance, if you’re a freelance photographer going by the name of Selena Drummond Photography, registering a domain name like sdp.net, sdphotogrpahy.com. isn’t going to be your best option.
In this case, the value is in your name. Something like dummondphotos.net or selenadrummondimages.com would work better. That’s if you can even find any unregistered versions of your name on major domains such as .com or .net of course, but a little more on that later.
Make it unique and memorable
Your domain name doesn’t have to be super short as this can make the process more complicated, often leading to unrecognizable names and therefore confusing the heck out of your audience.
Your domain name needs to be unique and memorable. Even more so, it shouldn’t look like any other businesses name. Once you have found a name that you love, you should check to see that it doesn’t infringe on any trademarks.
Once you have done that, you then need to do an extensive search on Google to see that there aren’t any similar names out there. Again, this ties into ensuring your audience don’t get confused.
You ever heard of bounce rate? Well, search engines determine the value of the content on your website by how long people stay on your site. If you have a similar name to an already established business and users keep finding your site and leaving within seconds because it’s not what they were looking for, this will lower your ranking greatly and that’s the last thing you want.
By having a unique domain name, customers will be able to find you easily which is crucial seen as though the modern-day consumer is relatively impatient. You don’t want a potential customer losing interest because it’s difficult to find you – they’ll simply move on to something else. That’s the reality of the digital age.
Choose a suitable domain extension
Ok, so now that you’ve got a kickass domain name idea, picking your domain extension is the last and arguably most important step.
Let’s go back to that statistic. Out of those 339.8 million registered domain names, how many of them do you reckon are .com’s, .net’s or .org’s? Well, the same report states that the .com and .net domains had a combined total of approximately 149.7 million domain name registrations at the end of the second quarter of 2018.
Now, what do you think the chances are that your awesome domain name isn’t taken across those? (insert rolling tumbleweed gif here).
Choosing the right domain name extension is super important for building an authentic online identity. For your start-up, you should look beyond these traditional domain names.
Our domain name is for creators and innovators that want to escape the corporate image associated with traditional TLD’s like .com. In fact, by choosing .icu as your domain extension, you’re joining a global community of individuals who have taken the path less travelled – a global community of trailblazers seeking an authentic identity in a crowded world.
Still not convinced? We’re also number 8 on the top 30 best new domains list. Plus, the chances of you being able to register your ideal domain name is much higher. Our users are building great things using .icu domains. Take a look at how .icu is changing the world.
https://nic.icu/wp-content/uploads/2019/05/startups-blog.png8001200PrimePixelshttps://nic.icu/wp-content/uploads/2018/01/logo.pngPrimePixels2019-05-10 13:34:152019-05-10 13:34:15Choosing A Domain Name for Your Start-Up
Are you in the creative industry and looking to set up a website to showcase your skills? Wondering which domain extension is best for your creative business? In 2019, classic domain extensions are often saturated and searching for a name can be tedious and take forever. These traditional extensions are no longer your only option!
Whether you’re building a website for your personal brand, a new creative business idea or a site to monetize your creative talent, there are loads of new domain extensions for you to choose from.
One of the options is a .icu domain. Currently, .icu is one of the top 10 largest new domains globally, and we believe it is an ideal choice for people in the creative industry. Here’s why:
1. .icu domain offers more freedom and individuality
Have you ever tried searching for a domain, only to find that all variations of your personal name or dream business name are taken?
It is common that .com addresses are no longer available, limiting your options. By choosing .icu, you have more freedom and choice, with loads of premium names still available. As a creative in the process of building an online presence for yourself and establishing your personal brand, the value really is in your name, and you need a domain that supports that.
As a creative, your individuality is part of what makes you sellable. Having social media channels for your work is excellent, but when you have a matching domain, you immediately become more credible. By creating symmetry between your social channels and your website, all under the exact name that you want, you can truly showcase your work without your audience getting confused.
Plus, a customized domain name and website will also make you more discoverable as Google prioritizes sites over social profiles in search results. It is effortless to set up; all you’ll have to do is register a domain name and build or have someone create your website!
2. Think outside of the box with .icu
Regardless of the name you choose to the left of the dot, by using .icu as your domain extension, you’ll be cementing your brand as a creative one. Branding is essential in the online world and in the creative industry.
We see .icu as a stamp for the free, for the creators and for the innovators. When we see .icu, we see forward-thinking businesses and individuals who have stepped out of the traditional box and chosen a sleek, modern domain extension. By selecting a .icu domain, you’re adding this stamp of creativity to your domain and brand too.
3. .icu boasts a network of trailblazers
When you register a .icu domain name, you become part of a universal network of creatives, entrepreneurs and credible brands. We have a vast network of over of existing .icu sites that you will be joining – and it’s growing fast! Like you, these artistic individuals and creative business owners have taken the leap and decided to go out on their own, creating their own websites for their brands.
4. .icu is about you
.icu is shorthand for I SEE YOU. This is our bedrock, the reason we started this in the first place. To give awe-inspiring individuals the opportunity to present who they are to the world.
How do we achieve this?
Our three distinct letters give users the flexibility to choose the best name to the left of the dot. Three letter domain extensions are understood by consumers, easy to identify, and simple enough to remember. Giving the user the right to their name.
5. .icu is universal and limitless
Unlike certain geographical domain extensions, .icu is universal and globally relevant. In today’s digital era, your brand or business may be dealing with people from all over the world. You want to make sure your domain name supports this type of international virtual collaboration and work.
Unlike some other more specific domains made for individual creative professions such as art or photography, the .icu domain is not limiting and can be used by various types of creative professionals.
If you’re a creative looking to register a domain name that perfectly represents what you do, then .icu is a great option. Still unsure? Take a look at all the other creatives who have registered with us and check out their live sites.
https://nic.icu/wp-content/uploads/2019/05/creatives.png8001200PrimePixelshttps://nic.icu/wp-content/uploads/2018/01/logo.pngPrimePixels2019-05-10 13:26:452019-05-10 13:26:455 Reasons Why .icu Is The Perfect Domain For Creatives
Using LinkedIn’s industry list we analyzed more than 100 industry types and are giving you the list of which ones are available in .icu!
There are tons of blogs, websites and channels about restaurants, printing companies, photographers, and graphic designers but what if you owned restaurants.icu, printing.icu photography.icu or graphicdesign.icu? It would give you instant recognition in your industry and make it that much easier for you to succeed at something you love!
Below is the industry .icu table with an industry name, corresponding .icu domain, and availability status. These results are accurate as of July 6th, 2018 and came from LinkedIn’s post.
In order to search for one of these domains you can use the search on https://nic.icu and you’ll be directed to a list of registrars or you can visit your preferred registrar and search there.
It is also worth noting that some of these are ‘Premium Domain Names’ this means that for the first year when you initially register a Premium Name, there is a higher than normal registration price. However, with .icu names that higher price is only on the first year of registration, each additional year of renewal will be at standard prices.
Exact match names like these are perfect if you are passionate about what you do and want to tell the world about it if you are a small business trying to get out from under a long non-descriptive domain or launching a new project!
Go change the world with a great .icu domain today!
https://nic.icu/wp-content/uploads/2018/07/industries.jpg596972Kevin Kopashttps://nic.icu/wp-content/uploads/2018/01/logo.pngKevin Kopas2018-07-06 06:03:572018-07-06 06:04:59Tell the World What You Do Using an Industry .icu Domain!
We did an analysis of the most popular 35 sports in the world to see which ones were still available for registration. Did you know that 33 of the top 35 are still available for registration?
Below you will see a table with the sport name, corresponding .icu domain and availability status. These results are accurate as of July 5th 2018.
In order to search for one of these domains you can use the search on https://nic.icu and you’ll be directed to a list of registrars or you can visit your preferred registrar and search there. It is also worth noting that some of these are ‘Premium Domain Names’ this means that for the first year when you initially register a Premium Name, there is a higher than normal registration price. However, with .icu names that higher price is only on the first year of registration, each additional year of renewal will be at standard prices.
These names are perfect if you are a blogger or enjoy playing one of these sports. Imagine showcasing your talents on an exact match .icu domain for the world to see!
https://nic.icu/wp-content/uploads/2018/07/sport-header.jpg12852925Kevin Kopashttps://nic.icu/wp-content/uploads/2018/01/logo.pngKevin Kopas2018-07-05 05:40:302018-07-05 23:58:13Most Of The Popular Sports .icu Names Are Available!
We did an analysis of the largest 50 cities in the world to see which ones were still available for registration. Did you know that 37 of the top 50 are still there for the taking?
Below you will see a table with the largest cities and if the corresponding .icu name is available. These results are accurate as of June 19th 2018.
In order to search for one of these cities .icu you can use the search on https://nic.icu and you’ll be directed to a list of registrars or you can visit your preferred registrar and search there. It is also worth noting that some of these are ‘Premium Domain Names’ this means that for the first year when you initially register a Premium Name, there is a higher than normal registration price. However, with .icu names that higher price is only on the first year of registration, each additional year of renewal will be at standard prices.
One of these names would be perfect if you are a startup or are blogging about food, hotels, entertainment or other local happenings in one of these cities. We would love to see what you can do with one of these available names!
https://nic.icu/wp-content/uploads/2018/06/Depositphotos_71471379_original-e1529395724867.jpg5671200Kevin Kopashttps://nic.icu/wp-content/uploads/2018/01/logo.pngKevin Kopas2018-06-19 08:10:392018-07-05 05:41:53Which City .icu Names Are Still Available?
It has been two and a half weeks since .icu went live and was available for the general public to register domains. With the recent surge of interest in new crypto coins our team thought it would be interesting to see what crypto names, if any, were still available to register in our domain extension.
Below you will see a table with the names that are available in either their name or their three or four letter abbreviation. Surprisingly there are quite a few names available, while most of the larger ones are already registered there are tons of options if you are looking to start a news site about a coin, own that coin or have any other interest in the crypto world. These results are accurate as of June 15th 2018.
In order to search for one of these names you can use the search on https://nic.icu and you’ll be directed to a list of registrars or you can visit your preferred registrar and search there. It is also worth noting that some of these are ‘Premium Domain Names’ this means that for the first year when you initially register a Premium Name, there is a higher than normal registration price. However, with .icu names that higher price is only on the first year of registration, each additional year of renewal will be at standard prices.
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